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Consumers seek topical solutions for nail growth while curly-haired shoppers want shampoo without the protein to retain their ringlets.
September 18, 2022
By: Lianna Albrizio
Associate Editor
Less is more, and the same rings true for shampoo. Curly-haired consumers are seeking shampoo without protein in an effort to retain its bounce and body. Meanwhile, vitamins for hair, skin and nail growth is taking a backseat to topical solutions that consumers are seeking to grow and strengthen their fingernails. Protein-Free Shampoo Protein-free shampoo is on the rise — which is great news for those who have protein sensitivities or are allergic to protein, according to New York City...
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